A comprehensive project involving the ground-up creation of the Yeees brand — an innovative NFC terminal designed to boost customer engagement for offline businesses. Our agency developed the full cycle of identity: from naming and logo design to the appearance of the device itself, the back-office design, and the main landing page.
Yeees is a unique service that helps physical retail locations (cafes, shops, beauty salons) digitize the customer interaction experience using simple, modern technology.
Key Solutions
Concept and Device Design
We moved away from standard payment terminal shapes and created the device in the form of a minimalist white box. This design solution makes the terminal stand out on a bar counter or shelf, attracting customer attention and generating natural curiosity. The device becomes a visible interior element, rather than just a technical apparatus.
Key Solutions
Color Solution (Orange)
A bright orange was chosen as the main accent color for the brand. This color is associated with energy, positivity, communication, and attention. In a business context, orange signals friendliness, stimulates action (a call to engage), and helps the brand stand out from competitors.
Platform Development
The project included not only physical design but also a complete digital ecosystem: Main Page Design: Developed for high conversion rates and simple explanation of the service's value. Back-office Design: An intuitive interface for business owners, allowing them to track analytics and manage campaigns.
Target Audience
Small and Medium Business (SMB) Owners: Cafes, restaurants, beauty salons, retail stores. Offline Business Marketers: Specialists looking for new tools to increase customer loyalty and gather feedback.
